Post pandemic travel has changed up to a greener level.
For a long time, luxury has been measured against a set of 1980’s ideals.
Post-pandemic, people have learnt to live slower, in a more considered fashion, the general trend in travel consumption is much much greener.
- • 71 % of travellers state they want to travel more sustainably in the future.
- • 73% would be more likely to choose an accommodation if it has implemented sustainability practices.
- • 73% want to have authentic experiences relative of the local culture when they travel.
- • 85% of UK travellers want to reduce general waste on future trips.
- • 69% are committed to reducing the carbon footprint of their trip or pay to offset this
- The top priorities in travellers’ everyday lives include:
- o 49% Recycling
- o 42% Reducing food waste
- o 34% Walking or cycling short distances to avoid public transport or cars
- o 33% Avoiding single-use plastic
- The biggest impact concerns for travelers include:
- o 46% Excess waste (e.g. single use plastics)
- o 38% Threats to local wildlife and natural habitats
- From Booking.com Sustainability Travel Report 2021.
The statistics are compelling. Furthermore, there is a much greater focus on local communities. Through the BCorp Accreditation process we were throughly investigated for how much we choose to spend locally. With no trying, our spending is 49% local in the New Forest area.
- • More than half of travellers want to see how their money is going back into the local community.
- • 53% of global travellers are willing to pay more for products that demonstrate environmental responsibility – 13% more than a year ago.
- o More than half of travellers say that sustainability has some or a lot of influence on their eating habits. That means, for example, reducing red meat, which has a huge carbon footprint, and serving more plant-based and foods from local farms. From EHL Insights
Think: Sustainable, Ethical, Local, Considered, Transparent.
For more information on how to deliver this in houses, please read the next blog in our Owners Series; Luxury is Green. It’s time to change.