Green Travel Trends – Are you delivering the new luxury?

Post pandemic travel has changed up to a greener level. 

For a long time, luxury has been measured against a set of 1980’s ideals.

Post-pandemic, people have learnt to live slower, in a more considered fashion, the general trend in travel consumption is much much greener.

  • • 71 % of travellers state they want to travel more sustainably in the future.
  • 73% would be more likely to choose an accommodation if it has implemented sustainability practices.
  • 73% want to have authentic experiences relative of the local culture when they travel. 
  • 85% of UK travellers want to reduce general waste on future trips. 
  • 69% are committed to reducing the carbon footprint of their trip or pay to offset this 
  • The top priorities in travellers’ everyday lives include: 
  • o 49% Recycling 
  • o 42% Reducing food waste 
  • o 34% Walking or cycling short distances to avoid public transport or cars 
  • o 33% Avoiding single-use plastic
  • The biggest impact concerns for travelers include: 
  • o 46% Excess waste (e.g. single use plastics) 
  • o 38% Threats to local wildlife and natural habitats
  • From Sustainability Travel Report 2021. 


The statistics are compelling. Furthermore, there is a much greater focus on local communities. Through the BCorp Accreditation process we were throughly investigated for how much we choose to spend locally. With no trying, our spending is 49% local in the New Forest area.

    • More than half of travellers want to see how their money is going back into the local community.
    • 53% of global travellers are willing to pay more for products that demonstrate environmental responsibility – 13% more than a year ago.
    • o More than half of travellers say that sustainability has some or a lot of influence on their eating habits. That means, for example, reducing red meat, which has a huge carbon footprint, and serving more plant-based and foods from local farms. From EHL Insights
  • The takeaway?

  • Think: Sustainable, Ethical, Local, Considered, Transparent.

For more information on how to deliver this in houses, please read the next blog in our Owners Series; Luxury is Green. It’s time to change.