Jane Wilkinson

Jane Wilkinson - Managing Director

Jane is our ‘Director of Happiness’, aka Managing Director… which means she sorts out the general day to day running of the business, all the numbers, people management, Owner communication, any fire fighting and a lot of thinking about the future.

She moved to live in the Lymington area more than 10 years ago, when starting a family. She now lives in Milford on Sea which is perfect for a village vibe but still nice and close to the sea.

She’s had a long history of working in the leisure and tourism sector from a boutique luxury tour operator to a cruiseship brand, a tourist attraction company, and a Superyacht. Jane says she’s worked her way through various roles but always focused on marketing, business development and customer service. She believes firmly that the basics help you build and understand the entire process and that knowledge she says better equips you to make better decisions – whether it be for our clients, owners or team.

Her ultimate goal is for every NFE client to want to come back to us year after year because they know that by trusting us with their holiday, we really care and we always look after them.

Helping us go-green...

How do NFE’s social & environmental goals align with you & your job role?

As MD, absolutely every decision I make is underpinned by our vision to be greener and greater, and I strongly believe that transparency and integrity are key to creating long-lasting difference. From the way the team and guests travel, to the environmental resources that we offer hosts and customers, I ensure communication is open and we are all working together to implement these changes.

This is a very exciting journey, and one I am really invested in mirroring within my personal life too. With an e-bike already in use for the team, I am also switching over to an electric car, and working with owners to implement charging points in properties over the coming months.


Where is your favourite place to go in the New Forest?

For families, I love Hurst Spit. Come rain or shine, morning, noon or night, it’s a great place for a brisk walk with lots to look at. For family adventures in Keyhaven, I love taking the kids to the tiny Quay, either crabbing or in the water on paddleboards and kayaks. For some time out, I love to go there on my own to clear out my cobwebs!

Where is your favourite place to eat in the forest?

Verveine for the ultimate special occasion (Milford).

Britannia Thai for takeaways when you just don’t want to cook (Brockenhurst and Milford)

Coffee and Drift for simple salads and toasties on Lymington Quay.

Where do you go to get away from the crowds and escape?

I like to get on the water.

We have a boat here and I love to paddle board. Or I head across to Yarmouth on the ferry and walk up to the Red Lion Pub along the river. It is never busy there. I don’t often head into the National Park, when I do I love it, but it’s the water for me.

What do you love about your job the most?

I love developing our website so much – its ever evolving, changing, reflecting the business, our guests and our team and its exciting to see the difference it can make for our guests’ holidays. NFE is not just about the property you stay in but the experience of being in the New Forest and we want every single guest to love it and make the most of being here, just like we do.

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