Mission & Values

Explore. Escape. Exhale...

We aim to use our business as force for good, we aim to inspire moments of holiday-happiness, and to care for people, planet and profit equally.

We are proudly B Corp… with an increasingly ‘Greener & Greater’ approach to everything we do…

Working Together…A shared mission with purpose

We actively engage and seek, at all levels of our business and influence, a positive environmental, social and cultural impact – leading, educating, learning and sharing our journey. We do this across all stakeholder groups; our hard-working team, our owners who so generously share their houses, our discerning guests, and our local communities; including traditional farming and Commoning communities in the New Forest.

We also always consider our ‘silent stakeholder’, the fragile and unique habitat, of the New Forest and surrounds. Our business creates impacts locally, regionally and globally and we prioritise this and take it seriously. We know that having this breadth of care is a primary driver of business success and profitability, but we would not choose this over care for our stakeholders, who are the core of our business.

Mission Protection

New Forest Escapes was originally created to make staycation holidays more appealing than overseas holidays, thus reducing people’s travel emissions and build their love and respect for nature. This is the broader purpose of the company that we seek to protect going forward.

Vision Statement

Our plan is to become the UK’s most loved staycation travel brand for the South Coast area, offering holiday experiences that deliver greener holiday options.

We want to help reduce negative travel impacts (carbon emissions, environmental damage) whilst increase positive ones; promote sustainable economic development and build people’s love for UK nature.

Read more about our plan to do this here. 


As of March 2022, we are now a certified B Corp company,
testament to our dedication of using our business as a force for good ™

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