Mission & Values

Explore. Escape. Exhale...

Live like a New Forest local…

We are proudly B Corp, with an increasingly ‘Greener & Greater’ approach to everything we do. Being an all-local team, our authentic passion for sharing where we live shines through. to inspire holiday happiness for each & every guest.

We aim to use our business as force for good, and to care for people, planet & profit equally.

The Good Life...

From the best spots to watch the sunrise, to the stillest waters to paddleboard, and the most delicious places to enjoy a seasonal supper – when it comes to living the New Forest good life, we know our stuff.

We champion local, and we invite guests to share in this glorious place we call home – sharing info to make every stay special, alongside intel on how to take care of the area whilst on their travels too- it’s a win-win…

Working Together… A shared mission with purpose

We actively engage and seek, at all levels of our business and influence, a positive environmental, social and cultural impact – leading, educating, learning and sharing our journey. We do this across all stakeholder groups; our hard-working team, our lovely hosts, our discerning guests, and our local communities.

We also always consider our ‘silent stakeholder’, the fragile and unique habitat, of the New Forest and surrounds…

Our business creates impacts locally, regionally and globally and we prioritise this and take it seriously. We know that having this breadth of care is a primary driver of business success and profitability, but we would not choose this over care for our stakeholders, who are the core of our business.

Mission Protection

New Forest Escapes was originally created to make staycation holidays more appealing than overseas holidays… Reducing travel emissions and supporting local economies are two of the biggest clearcut wins, and these values remain crucial to our vision as we look forward.

Vision Statement

Our plan is to become the UK’s most loved staycation travel brand for the South Coast area, offering holiday experiences that deliver greener holiday options.

We want to help reduce negative travel impacts (carbon emissions, environmental damage) whilst increase positive ones; promote sustainable economic development and build people’s love for UK nature.

Read more about our plan to do this here. 


As of March 2022, we became a certified B Corp company,
testament to our dedication of using our business as a force for good ™

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