To make staycation holidays more appealing than overseas holidays, reducing people’s travel emissions and building their love and respect for nature.
We do this across all stakeholder groups; our hard-working team, our hosts who share their houses, our discerning guests, and our local communities; including traditional farming and commoning communities in the New Forest.
To become the UK’s most loved staycation travel brand for the South Coast, offering holiday experiences that deliver greener holiday options.
To help reduce negative travel impacts (carbon emissions, environmental damage) and increase positive ones; promote sustainable economic development and build people’s love, respect and understanding for UK’s biodiversity.