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Meet the team

Find out just who’s who below…

Our Leadership Team...

Our Owner - Jane

Jane is the majority shareholder of New Forest Escapes. She joined NFE back in 2017 as a consultant and loved running a small business so much that eventually she bought into it whilst running it! Her calm and smiley attitude, combined with a deep love of numbers and Microsoft Excel helped grow NFE to what it is today. She is still hugely involved in the business but handed over the day to day running to her right hand superwoman Sarah in October 2024.

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Our Ops Director - Sarah

Sarah is the driving force behind the daily magic at New Forest Escapes. As our "Head Honcho", her leadership, problem- solving and communication skills ensure that our team, owners and guests are always in good hands.

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Sales & Support

Rachel

Rachel is our "House Captain" and wears two badges... Running our pricing system, she works with the team to ensure the houses are priced correctly through the year, tailoring for last minute gaps or cancellations. She also looks after our existing hosts, keeping them in the know and making sure their homes are achieving the goals set.

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Lauren

Lauren splits her week between the sales and marketing teams. She spends the first half of her week working with the 'Escape Artists' on bookings and enquiries and the second half as our New Forest Escapes ‘Social Butterfly’, delivering our social media content.

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Harri

A Lymington local from birth, Harri is our "Guru of Getaways" and really knows her way around the forest. Harri helps the team with bookings, but mostly spends her time crunch numbers with Rachel S in pricing.

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Marketing

Zoe

Zoe is our New Forest Escapes "Marketing Guru", keeping everything in order across all digital platforms. Zoe uses a data-driven marketing strategy to create digital experiences that drive growth and engagement.

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Extended Team

Founder - Rachel Parsons

Our founder and certified "Green Queen" Rachel P is the 3rd generation in her family who have worked in the tourism industry. Founding New Forest Escapes in 2013, Rachel P is now our 'Ecopreneur', who guides us with all things greener & greater.

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Owen

Owen has worked freelance for us in the background for a number of years as our go-to "Digital & Design Guru"... His blend of creative mindset alongside his design & development skills ensure our web platforms function well and look great too!

The Home Management Company

Claire & Donna head up The Home Management Company - our house-keeping and property management partner. With years of experience in the industry the team have brought that level of service, local knowledge and attention to detail that our guests have come to expect.

New Forest Property Management

Run by Jon, a multi skilled tradesman with over 20 years experience, 'NFPM' bring a professional, friendly service to local home owners where the hassle is taken out of all the everyday jobs of running a holiday let or private home.

About Us                Mission & Values

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