About Us

We are a small and locally-owned company. Our base is a mile west of Lymington. We love where we live and, as cheesy as it sounds, we love helping our guests create happy stays and happy memories. 
We believe in exceptional customer service, approachable, friendly staff and we have a strong commitment to the local communities and economy in the area

Our mission is:

To inspire moments of happiness in everything we do and to make things as simple and easy for everyone we communicate with.
In 2011, with a 6 month old baby, I started with one holiday cottage. After 3 years friends kept asking me to help out. Now we have over 20 houses and are looking for more. There are also a few more people involved than just me. 

Here’s a glimpse into our thinking:

What we like:
Breakfast on the beach, Swallows and Amazons adventures, toasting marshmallows over the fire by the shore, the lived-in look, English eccentric style, exploring, country tracks, creativity and fun, Scrabble on the jetty, story-tellers spinning tales in forest glades, scrummy picnics…
What we don’t like:
Beige and boring, characterless identikit rooms, thin mattresses, shower mould, no free condiments, having to lay your own fire, not being able to find the matches, scrabbling around trying to find information on where to go and what to do…
  • Who are our guests and how do we help them?

    Since 2012 we have helped over 3000 groups holiday in the New Forest. We’ve had the normal: family breaks, 70th birthdays, weddings… And we’ve had the unusual: pet geese, divorce parties and film shoots. There have been a few particularly special groups whose VIP was terminally ill and came to celebrate their last family get-together. Quite a humbling and amazing experience to help with. Recently COVID has caused us, like many, frustrations in our business. In response to the situation, we changed our terms and conditions immediately and proceeded to refund our many guests. 
  • Going that extra bit…

    We know how important it is to get ‘the magic bits’ into a break. Holidaying in groups can add stress. We hope our Insider’s Guide’s help take the heat out of arranging things. We’ve worked up some ‘experience ideas’ for inspiration. We know which pub serves the more bizarre brews. The restaurant with the freshest fish. The perfect spot for your morning yoga and forest bathing. We’re sure that there is something for everyone here.  Read more in our blog here. 
  • Rachel Parsons, Director, Founder and Queen of Green.

    Rachel is the 3rd generation in her family who has worked with guests in the tourism industry. Her grandmother ran a self-catering business for years. Her mum does Bed and Breakfast. Rachel made a lot of tea for guests when she was a kid….

    Three days after secondary school finished, Rachel moved to Australia to work for an adventure tourism company hosting guests in remote bush camps and farming sheep and cattle. She ended up as a travel writer for an eclectic travel brand that many pennies dropped.  She says, “the most successful businesses were those with a thoughtful set up, the sharing of their knowedge, the interesting, rather than predictable style.

    Pre Cop2010 Rachel worked for Prince Charles Rainforest Project, co-ordinating their education programme. Stints with the Environmental Justice Foundation, The History Channel, Eden Project and others gave her a good grounding in sustainability goals.

    In 2011 Rachel started Ploughmans Cottage, and ran it for 4 years before setting up New Forest Escapes, partly with the goal of encouraging more people to holiday in the UK to fabulous homes which are fun-flavoured and for all.

    She now works part time for New Forest Escapes and and also home educates her nine year old daughter. This allows her to explore the New Forest and indulge in her love affair with trees, horses and bicycles and to develop the company brand, creative, work on the sales-side and generally steer the tiller. 


  • Jane  – Director, Managing Director of Everyday Happiness.

    Jane came to us to support in website marketing, swapped to accounts, took on the business admin and then the team management. Her deep love of numbers and Microsoft Excel is perfect for the business! She is absolutely central to the running of the business and her calm and smiley attitude makes her a perfect ‘Director of Everyday Happiness’. 

    Jane has worked in the leisure and tourism industry for 15 years. Her career has extended far and wide to give her a really in depth knowledge of this industry, always focusing on product, marketing and customer service whether at a luxury boutique tour operator, the SEALIFE centres or P&O Cruises; As well as working on luxury boats abroad. She loves to holiday and has travelled far and wide. 

    She moved to the New Forest area ten years ago and headed straight to the beach and activities on the water – her first love. She only really discovered the forest after reading Rachel’s blogs and recommendations about what to do locally. Jane has two busy pre-teenagers and loves to get out on the water with her family. 

    Read more about what Jane recommends locally here. 



  • Sarah – Our Queen of Office Operations

    Sarah grew up in the New Forest and rode ponies here for her childhood fun.

    She couldn’t keep away as an adult and has returned to be a local again. Sarah works for us part time in the office, focusing on enquiries, bookings and office admin.

    She has a 4 year old boy and lives in Lymington. When not working she commonly found testing out new walks and coffee shops – ask her about the where to eat and the best coffee locations! You can be sure that the information you get will be up to date and well tested.

    Read more about what Sarah recommends here. 

  • Susan  – Principessa of Daily Bookings

    Susan is not a princess! She works very hard for us in the office help Sarah with the sales role. Since we call every enquiry  we need people like Susan who are diligent, careful and know the details about our houses.

    Her knowledge of the area is crucial to her sales role. She and Sarah run the majority of the daily bookings side of the business plus Susan makes sure our website is up to date and looking good!

    Susan is a local and lives in Lymington, when not with us, Susan is found, trying to keep up with her boys whilst they explore the forest and coast here.

  • Harri – First Lady of the Afternoon Bookings.

    A Lymington local from birth, Harri knows her way around and loves the forest.She had a 4 year sojourn in Turkey where she met her husband and worked for a travel agency.

    She helps the team with bookings, and often fills in the afternoon slot when most of the team are picking up kids from school and juggling.

    If you call after 3pm, you’re likely to get hold of Harri who works most days until 6pm.

    Her energy and focus is hugely appreciated on the team. She has a 3 year old daughter and lives in Lymington.

  • Rachel Smith – House Captain

    Rachel is a New Forest local, living in Norleywood, a tiny hamlet, just outside Lymington in the National Park. Norleywood is frequented mainly by wandering donkeys, and it’s where our house ‘Thatched Hat’ is – just down the road in fact.

    She’s our ‘House Captain’ and wears two badges for us. She runs the pricing in our system and works with the team to ensure the houses are priced correctly through the year, tailoring for last minute gaps or cancellations. She also works with our owners and future owners, helping them to guage pricing for the best returns.

    Rachel has worked at The George Hotel, Yarmouth on the Isle of Wight for 15 years helping with their marketing and pricing strategies. She’s a stickler for details and is often found tweaking the back end pricing system for us because she enjoys the challenge of supporting owners and filling our houses with guests.

    Rachel has two big kids, one horse, one dog and one husband! She loves a wild swim and rides her horse daily. She has been a serious competitor in the New Forest Point to Point, and New Forest Show. She is humble about her horsey abilities, but she shouldn’t be. She has produced and competed horses, as has her daughter Hannah, to very high levels within the very competitive equine world.


  • Kate Porteous – Juggler of Social Media, Knower of Whats on

    Kate grew up in Pembrokeshire where most weekends were spent boating on the coast. After a brief spell working in Paris and Germany, she migrated to London where she had a blast working in marketing and sampling posh restaurants.

    She missed the sea and when she saw a job opportunity on the Isle of Wight with Liz Earle Skincare – she escaped the city. Taking up residence in Lymington, she met her sailing fanatic husband and spent the next 10 years marketing pots and pans and then luxury yachts. Having managed the social media for both Le Creuset and Oyster Yachts as part of her roles there, she became somewhat of a social media geek and still can’t get enough of it to this day.

    She loves nothing more than getting out on the Solent and/or going for a good stomp through the forest with her sons who are 8 and 5. Where’s best to picnic with kids? Where can you get the best views to see the Fastnet or Round the Island Race? Where is best to see the bluebells in May? Which New Forest pubs have the best kids play areas (and the tastiest food and wine)? Fine dining in the New Forest? Ask Kate. Or follow us on Facebook and Instagram 😉